The economic impasse generated by the world financial crisis, could cushion the impact through the use of services provided by Investor Relations specialists.  

According to Thomas Findley, President of Global Vista, IR is a new business in our country; however, en Europe and North American it is a very important service, utilized for many years by both large and small corporations.  

IR specialists connect companies that are listed on Stock Exchanges with the investment community, generating increased knowledge and interest in these companies by potential investors.  

Ross Knutson, and IR advisor at Global Vista, asserted that it is in these moments of the international crisis, when companies need to improve their communication and become more visible for potential investors.  

By using their extensive contact database, IR specialists present a company profile to both national and international investors, developing the company’s message, and projecting a clear image of the company.  

Having an IR department, whether internal or outsourced, can bring to the company many benefits including; a fair market price, a reasonable level of liquidity in the stock, easier and cheaper access to capital in the future, and a solid base of shareholders who believe in the company and are willing to contribute to its growth.  

Lucia Cestti, IR advisor at Global Vista S.A., indicated that having an Investor Relations service does not necessarily imply the creation of a new department as this service can be outsourced to companies specialized in the field.